No matter what you ride or where you ride, the essence of SHIFT is to have fun and cause a little havoc doing it. Riding dirt bikes isn´t just a hoppy or a sport; it´s a way of life. We live for this SH*T.
SHIFT heritage was built around iconic personalities like Jeff Emig and Seth Enslow that helped re-define the culture of motocross as a lifestyle. SHIFT has always been the choice for those looking for something unique and fresh, fusing street culture and fashion into all of our performance products
Based in Morgan Hill, CA, SHIFT stormed onto the motorcycling scene in 1997.
SHIFT was originally launched as a creative outlet for FOX Racing, a place where non-conformist ideas and out of the box concepts came to life.
